THE MISSION
Make visiting the LEGO Store an exciting, engaging and playful shopping experience by bringing the LEGO brand promise of “playful learning” to life inside the LEGO Stores.
THE TASK
1. Develop a Logo, branding material and communication ideas around the LEGO Playbox.
2. Create a new game for the LEGO Playbox, or expand one of the existing in-store games into the digital universe.
3. Develop new ideas that create awesome shopping experiences at LEGO Stores, according to the above mentioned business objectives.
THE SOLUTION
LEGO Shariness
THE TEAM
Copywriters: Amigail Vallarta and Mia Guevarra
Art Directors: Nuria Guther and Gabrielle Henriques
